Personalize Your Own Gift and Loyalty Cards
“It costs as much as six to ten times more to acquire a new customer than to maintain an existing one” (Wall Street Journal).
Client retention is one of the most important aspects of a successful business. It’s much more expensive to find new customers than it is to keep your existing ones coming back again and again.
Having a successful loyalty program in place means return visits from your current customer base, offering value to both you and the customer.
In addition to loyalty cards, offering gift cards can increase the customer base of your business. When a gift card is purchased, it is usually purchased for that very reason: to be given as a gift. As the gift card is used, your business receives yet another customer into your loyalty program, quickly and easily multiplying your clientele.
Studies have proven that gift cards and loyalty programs increase business revenue. Every year, the value of gift cards as well as the number of gift cards sold, increases by a significant percentage.
In 2010, “the dollar value of all gift cards sold in the first half of the year, including at retailers, increased 4.6 percent, while the number of gift cards sold rose 2.7 percent” (First Data).
The benefits of offering gift and loyalty cards are endless.
• Offer gift cards instead of money back or expensive credit card refunds.
• Advertise gift cards for holidays or special occasions.
• Add credibility to your business with professional and personalized gift and loyalty cards.
• Carrying a custom gift card with your logo is like putting your advertisement in your customers’ wallet.
Why use plastic gift cards over paper certificates?
• Gift card sales increase an average of 35% over paper certificates
• Promotes loyalty to your business and branding of your name.
• You can view and print real-time activity reports from your computer.
• Loading and redeeming the value on a card is easy and takes only seconds.
• Paper gift certificates are hard to keep track of, they’re cumbersome, and easy for theft and duplication. Plastic gift cards have no value until funds are added by the business. If lost, they can be deactivated and replaced.
We provide a number of different gift and loyalty card program packages to suit every client’s needs. With Marshall Capital Solutions, We empower you with knowledge so that you can make the right decisions for your business.